Mat Bowles

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Shark jumped? Livejournal finally gets the ads working

OK, the post went live a few hours back, I’ve been reading and messing around. exists, currently, just so I can mess around with different advert settings. I may also use it just to see how ugly I can get a default layout, but that’ll be a side project.

They haven’t announced it, but there are new Terms of Service and a new Privacy Policy. (both via ). has written up an analysis of the changes in LJ’s Social Contract, but my principle concern is the impact on the business model.

LJ used to be a Public Commons; free to all, and those that wished to support it financially did so and got extra perks, but we were mostly paying to support the site overall. Now, the site has adverts (and boy are they annoying; log out and trawl around the main site to see them), so I’m not paying to support the site and the services it provides to all, I’m just getting my perks.

So, from now on, I am merely buying a service from them, not supporting a site. So, I switch into annoyed consumer mode rather than site supporter. They’ve taken away the model that made LJ a great community, and turned it into just another revenue stream. Still, at least free users only see the ads on “sponsored+” journals and not the main site. Paid users (while logged in), never see them anywhere. So at least there is a reason to keep paying that I can see the point of.

/geekery - everyone have a good weekend?

April 19th, 2006 Posted by MatGB | Uncategorized | 11 comments

11 Comments »


  1. Comment by dudeulike | January 1, 2001

  2. Wow - I havn’t heard about all of this yet. I’ll get to reading all those links you posted.

    My weekend was ok I guess.. how was yours?

    Comment by misty_moonlight | April 18, 2006

  3. Yes thanks. And, just as advance warning, I should be in Exeter from next Thursday till the Sunday.

    Comment by nadriel | April 18, 2006

  4. well, I really don’t care about livejournal so that counts for not alot, my brower and firewall catch ALL the LJ ads out so i don’t see them at all.

    also i see no benifits that would be useful to me from free to paid service..

    my weekend ruled, check my recent updates.

    Comment by dudeulike | April 18, 2006

  5. By ‘next Thursday’ Do you mean The Thursday that happens to be tomorrow (20th), or the one after that?

    Comment by dainul | April 19, 2006

  6. Cool, that’s not bad to be able to block them, as you’re using firefox, is it a plug in?

    Have deleted image displaying screenshot, it’ll kill my dial up at home, but very much appreciate seeing it. I use LJ to syndicate a lot of feeds &c, I’m not happy with the changes to the business model because the old one just appealed to me, ah well.

    http://www.life-bytes.co.uk/pics/ljnew.gif

    Comment by matgb | April 19, 2006

  7. I use adblock which is a firefox extention, which is very cool, and the block sites function on my router.

    fair enough, i keep forgetting your internet connection is in the stone age!

    Comment by dudeulike | April 19, 2006

  8. I mean the Thursday of next week, (the 27th)

    Comment by nadriel | April 19, 2006

  9. Hang on; you’re using Firefox *without* Adblock and Filterset G? It’s one of the main reasons for using Fx!

    Anyway, it’s well recommended, and as it totally nerfs LJ ads, that’s another good reason to use it.

    Comment by paulatpingu | April 19, 2006

  10. I was going to post about that but was instead consumed by apathy. I may just link to this instead. If I manage to post.

    My weekend was busy but good. Mostly on saturday I worked and then got drunk (leaving do mark one) and sunday I slept in preparation for new job monday and leaving do mark 2 monday evening.

    Comment by faeriecween | April 19, 2006

  11. As in Mark’s birthday.

    I hope you’ll remember to bring a present, I don’t think he’d forgive you if you didn’t… (and no, he didn’t actually say that, it’s just an observation of my own)

    Comment by freddiefraggles | April 20, 2006

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